The Build.

Designed a four-tier product model for a new passive-revenue line, from a free lead-generation tier through a premium certification tier. Anchored each price point to market comparables and buyer psychology, then built the funnel logic underneath it: stage-by-stage conversion assumptions from free signup through paid enrollment, with a first-quarter revenue projection across all paid tiers.

Method — Pricing strategy, value laddering, funnel modeling, market positioning.

Built the variable revenue and compensation logic that sits behind the tiered model. Mapped how value and cost move across tiers, where the margin lives, and what each conversion step is worth. Turned a set of assumptions into a model leadership could actually decide from.

Method — Financial modeling, scenario analysis, unit economics.

Ran a build-versus-buy analysis on course-hosting platforms, comparing an all-in-one hosted platform against a self-built stack across multiple revenue scenarios. Quantified platform fees, transaction fees, and the crossover point where building beats buying. Then I built the alternative to prove it.

Method — Cost modeling, vendor analysis, total-cost-of-ownership comparison.

When the existing platform could not meet Motivate Lab's course-delivery requirements, I built a working prototype that could. Mapped to exact needs the off-the-shelf tool missed, built in Lovable with Stripe and Supabase. Recommended adoption for a projected annual savings, pending decision. Not a slide about a solution. A functioning one.

Method — Requirements mapping, rapid prototyping, cost reduction. Stack: Lovable, Stripe, Supabase.

Designed an end-to-end sales process for institutional partners, from first contact and qualification through close, onboarding, renewal, and re-engagement. Paired it with a custom pipeline and contract-management workflow so nothing falls through the cracks. Industry-standard revenue operations, built without an enterprise budget or resources.

Method — Sales process design, pipeline architecture, CRM, RACI.

Authored and secured a new direct-funded contract that moved a major program off time-limited grant funding onto a recurring institutional sales model. The kind of transition that decides whether good work survives past its first funder.

Method — Contract strategy, revenue diversification, partnership development.

End-to-end website build — including all backend data-pulling and integration with the site automations — for the lab's work with the California Community Colleges Chancellor's Office on equitable placement under AB 705 and AB 1705.

Includes a beta resource repository where faculty can access materials they create themselves, and the weekly Google Apps Script nudge system landing in faculty inboxes.

End-to-end build of the Kentucky resource hub in partnership with the Kentucky Council on Postsecondary Education. All backend data-pulling and automation integration written by me.

Weekly Google Apps Script nudge system for faculty in our Motivating Learners course. Nudges are tied to each learner's actual course performance, adapt to where they are in the sequence, and surface reminders for live events.

Tracks projects from start to finish with RACI assignments and an automatically-distributed weekly digest. Structured around the TILT framework to keep our process tilted toward collaboration.

Drives our weekly and strategy meetings, internally and with external partners. Paired with an HTML-based CRM prototype with four pipeline stages and role-based access — industry-standard operations without the budget.