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Pricing & Revenue Strategy

Most programs are priced by instinct and funded by luck. I build the model underneath: what each tier is worth, how buyers move through it, where the margin lives, and how the revenue renews. Built so leadership can actually decide, and so the work outlasts its first funder.

What's included

  • Tiered product and pricing model, from free lead-generation tier through premium, anchored to market comparables and buyer psychology
  • Funnel design with stage-by-stage conversion assumptions from signup through paid enrollment
  • Variable revenue and compensation modeling: how value and cost move across tiers, and what each conversion step is worth
  • Build-versus-buy and total-cost-of-ownership analysis on platforms and vendors, including the crossover point
  • Contract strategy to move programs off time-limited grant funding onto recurring institutional revenue
  • A first-year revenue projection and scenario model leadership can decide from

How the work runs

Three phases. Each one ends with something you can use, not just a conversation you had.

01

Diagnose

Current revenue map, cost structure, buyer landscape, and the assumptions no one has tested yet.

02

Model

Tiers, prices, conversion logic, and scenarios. Every number traceable to an assumption you can argue with.

03

Hand off

A live model, a written recommendation, and the operating steps to run it without me.

Engagement formats

Ranges reflect current market rates for independent strategy consulting. Final pricing is scoped to your context — send a request or book a call and you'll get a written proposal.

Pricing Sprint

$6,500+3–4 weeks
  • One product line or program
  • Tier structure and price points
  • Revenue projection model

Sustainability Partnership

$4,500/mo6-month minimum
  • Ongoing pricing and revenue advisory
  • Contract and renewal strategy
  • Quarterly model refresh

Pricing is not a number. It is a claim about what the work is worth — and a plan for who keeps paying for it.